ALEXACHUNG

ALEXACHUNG is a fashion brand, born in London 2016, the brainchild of Alexa Chung born in Hampshire, 1983. With nearly a decades experience in designing clothes for brands, and with the idea of starting her own label warmly incubating in her mind for some time, Alexa decided to take the plunge and launch her namesake Alexa Chung in 2017, and so returned from New York to creatively direct a business distinctively tied to her British roots  At the heart of the brand, Alexa’s vision: to create clothes that people want to wear. Combining Parisian chic with a New York edge, as well as the very British sense of humour, it is inspired by everything from Jane Birkin’s insouciance to David Hockney’s stripy sweater.