founded in 2005 by Ali Hewson and bono, EDUN is a global fashion brand that promotes trade in Africa by sourcing production throughout the continent. In 2009, EDUN became part of the LVMH GROUP who provide essential support to fulfill this vision. Danielle Sherman was named Creative Director in April 2013 and Her first collection debuted during New York Fashion Week in September 2013. stocked in some of the world's greatest stores, The collection includes ready-to-wear, jewellery and accessories.