WINES BY KYLIE MINOGUE

kylie minogue in 2020 formed her hugely successful kylie minogue wines and kendal and partners were enlisted to lead the global launch creating a fully integrated and holistic communications strategy, kendal and partners oversaw: visual brand identity and tone of voice, content creation for multi-platform publishing, media partnerships and public relations, social media strategy and activation celebrity, influencer and press gifting. this 360-degree approach resulted in the most successful rosé launch ever in the uk, based upon total sales for a rosé under £10